Justin Copp's Koobecaf Assignment
Justin Copp
Saturday September 20, 2008
ANTH 204--Frankie Morales: W 4:30
Koobecaf Assignment
I was a freshman in college in the fall of 2004 when my friend Dwight came down the dormitory hall and told me to join Facebook. I have never even heard of this seemingly foreign website. At first I was hesitant, but then he told me that it was a good way to keep in touch with old friends. After little thought, I accepted his invitation thinking I would never use this “Facebook” site too often, but I was wrong. The past five years, Facebook has been a major part of my life, as well as millions of other lives throughout the world. Facebook in the world is now seen as “normal.”
Facebook has not only shaped our culture, but it in fact has a culture of itself. I first began using in order to keep in touch with old friends. Then I realized that Facebook was much more than keeping in touch. Facebook is a culture where we can keep relationships with others with very little effort. I do not use Facebook as much as a lot of people I know but I have created “Facebook relationships.” This can eventually tear relationships apart because an informal “Facebook relationship” replaces an actual relationship. People connect with people by joining different groups and putting different applications on their Facebook page. This is a way for people to minimize their differences with others. Some people are in a minority group because of the location they live, or the people that surround them. Facebook helps people find others who share their same interests or backgrounds. This helps bring people who have been minimized into the minority feel “normal” or in the majority.
Looking at the Model of Culture, we can examine Facebook from the environment all the way to superstructure. The environment of Earth obviously gives us the resources for computers and the materials needed for computers. The infrastructure of our culture provides us with the technology to use the internet and to communicate through machines. The social structure of the cultures of the world has begun to rely on technology which has helped us create the relationships we have today. Because of this, someone living in The United States can do business with someone from China (or any other country), without ever meeting in person. This can be seen in Facebook by having “virtual friends.” Facebook is also changing the Superstructure of our world. Facebook is creating individuals. People can create a face that they want people to see. This face can be true or false, but it is how people want to be seen.
Facebook is a way for others to form an opinion about a person based on a webpage. Job applicants’ Facebook pages are reviewed to see what a candidate’s Facebook says. Pictures of you can be put up at any time. Profile homepages, walls, applications, and groups create “face” for people that they want for others to see them as. It is human nature to prejudge people before getting to know them and Facebook is being used to do just that. Generalize a person into a stereotype before even meeting them in person. Facebook is a “cyber-culture” that has already transformed the world and will increasingly continue to change our world for decades to come.
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