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Hard Power Soft Power & Structural Power
World System Simulation: Our goal is to recreate the world.
To do so, we have to find the driving forces of the world.
We need to simplify the world somehow to find the most fundamental, the most important, driving forces that move social, cultural, and political changes.
We might start with POWER.
What is power? Ability to MOVE something, to have an effect on something.
But where does it come from? You can't touch it, see it, hear it, smell it, taste it. So what is it? Where is it? Who has it? Is it really an IT? Can somebody really "have" it? Remember how language plays games with us.
Hard Power vs. Soft Power
Hard Power -Economic & Physical Force (Coercive) (carrots and sticks)
Soft Power - shaping minds(Co-optive)
Examples: Education, Media, Consumerism, Exporting Values, Defining "cool"
Hard Power + Soft Power = "Structural Power" -power and inequality embedded in (and produced by) economic, social, political, and ideological structures
from the text: Structural Power is "Power that organizes and orchestrates the systemic interaction within and among societies, directing economic and political forces on the one hand and ideological forces that shape public ideas, values and beliefs on the other." (page 381 of Haviland)
The history of Britain's colonization of India and Gandhi's nonviolent struggle to free India can illustrate these concepts.

Though several European countries established settlements and trade relations with India, it was not until the 1757 Battle of Plassey that Britain started to realize that they could gain nearly complete control over present-day India through direct or indirect rule, which they had done by the early 1800s.
The British rule can be understood in terms of hard, soft, and structural power:
Hard Power: Strong military power (many of them hired Indians) as well as economic power by taxing essentials like land and salt
Soft Power: Creating demand for British goods such as textiles, and a desire among many (including young Gandhi) to become like the high class British.
Structural Power: As a complete structure, Indians needed money to pay taxes and buy the new products they desired. Many of them took jobs enforcing British rule: as soldiers, police, etc.
Gandhi is born in 1869 and though he was small in stature and used no guns, he would be the unquestioned leader of India for 30 years. Albert Einstein said of him: "Generations to come will scarcely believe that such a one as this walked the earth in flesh and blood."
Early years: stole money to buy cigarettes. He admitted this to his father, who embraced him with thankfulness that he had the courage to admit his fault. Gandhi later mused that this loving form of discipline shaped his love and empathy for all humanity.
Age 13 - married according to Hindu custom
Age 17 - goes to London to attend law school
Tries being a lawyer but freezes in front of the judge
Age 24 - Goes to South Africa and experiences discrimination on the train - thrown off at the first stop.
He spent a long cold night on the train platform, and resolved to resist the oppression.
He started organizing Indians to resist with him ...
The Mahatma (Great Soul) was born ...
To do so, we have to find the driving forces of the world.
We need to simplify the world somehow to find the most fundamental, the most important, driving forces that move social, cultural, and political changes.
We might start with POWER.
What is power? Ability to MOVE something, to have an effect on something.
But where does it come from? You can't touch it, see it, hear it, smell it, taste it. So what is it? Where is it? Who has it? Is it really an IT? Can somebody really "have" it? Remember how language plays games with us.
Hard Power vs. Soft Power
"The basic concept of power is the ability to influence others to get them to do what you want. There are three major ways to do that: one is to threaten them with sticks; the second is to pay them with carrots; the third is to attract them or co-opt them, so that they want what you want. If you can get others to be attracted, to want what you want, it costs you much less in carrots and sticks."- Joseph Nye, Soft Power: The Means to Success in World Politics 2004
Hard Power -Economic & Physical Force (Coercive) (carrots and sticks)
Soft Power - shaping minds(Co-optive)
Examples: Education, Media, Consumerism, Exporting Values, Defining "cool"
Hard Power + Soft Power = "Structural Power" -power and inequality embedded in (and produced by) economic, social, political, and ideological structures
from the text: Structural Power is "Power that organizes and orchestrates the systemic interaction within and among societies, directing economic and political forces on the one hand and ideological forces that shape public ideas, values and beliefs on the other." (page 381 of Haviland)
The history of Britain's colonization of India and Gandhi's nonviolent struggle to free India can illustrate these concepts.
Though several European countries established settlements and trade relations with India, it was not until the 1757 Battle of Plassey that Britain started to realize that they could gain nearly complete control over present-day India through direct or indirect rule, which they had done by the early 1800s.
The British rule can be understood in terms of hard, soft, and structural power:
Hard Power: Strong military power (many of them hired Indians) as well as economic power by taxing essentials like land and salt
Soft Power: Creating demand for British goods such as textiles, and a desire among many (including young Gandhi) to become like the high class British.
Structural Power: As a complete structure, Indians needed money to pay taxes and buy the new products they desired. Many of them took jobs enforcing British rule: as soldiers, police, etc.
Gandhi is born in 1869 and though he was small in stature and used no guns, he would be the unquestioned leader of India for 30 years. Albert Einstein said of him: "Generations to come will scarcely believe that such a one as this walked the earth in flesh and blood."
Early years: stole money to buy cigarettes. He admitted this to his father, who embraced him with thankfulness that he had the courage to admit his fault. Gandhi later mused that this loving form of discipline shaped his love and empathy for all humanity.
Age 13 - married according to Hindu custom
Age 17 - goes to London to attend law school
Tries being a lawyer but freezes in front of the judge
Age 24 - Goes to South Africa and experiences discrimination on the train - thrown off at the first stop.
He spent a long cold night on the train platform, and resolved to resist the oppression.
He started organizing Indians to resist with him ...
The Mahatma (Great Soul) was born ...
Latest page update: made by tomamay
, Mar 25 2008, 11:21 AM EDT
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